In this article I am going to share which types of information product sell best online. Information products, generally, are some of the most sought after products on the internet. I am going to start by discussing the advantages and disadvantages of the most common formats for online products. Then I will talk briefly about which topics sell the best.
The most common formats for an online product are ebook, audio and video. Ebooks are great to use as incentives for people to sign up to your email newsletter and there are a lot of places on the internet where you can put up your ebooks either for free if you are looking to generate leads or to sell if you want to generate an income. The downside of ebooks is that they have a lower perceived value than other types of product and they can take more effort to produce.
Audio products are really easy to create. You just need a microphone and some way to record and you probably already have these resources, even if you're not aware of them at present. Many newer computers and laptops have inbuilt microphones or you may have a headset with a microphone that you use on Skype. If you are a Windows user you can record using Windows Movie Maker (click start and programs to find it) and I believe Mac users have access to something similar called Keynote. Alternatively you could download free software from Audacity to record your audio products. Other advantages are that they are easy to host on your website and for people to download and listen to on a variety of devices and situations such as playing a mp3 whilst on the way to work in the car. The only downside I can see is that some people prefer to learn in a more visual way.
It depends on which type of video you are going to create how easy and quick it is to do. A simple speak-to-camera style video or one using screen capture technology is pretty simple and fast to create. However a slide show style presentation involves a lot more work. Other disadvantages of videos are that they require more space and bandwidth to host and there can be issues with viewing them on some browsers. Also if your customers don't have up-to-date computers they may well experience frustrating delays as the video stops to buffer every once in a while.
The best-selling products fall, for the most part, into one of these three niches: health, wealth or relationships. These cover a wide range of more specific challenges that people want help with. To compete in the market you will need to find a problem that is not being tackled but is in demand or to come up with a new angle for solving a common problem.
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