Are you thinking about creating your own information product to sell online? Are you wondering which format to use to deliver your valuable content? In this article I am going to compare the advantages and disadvantages of ebooks and audios for you. Then your decision should be fairly obvious and you can get on with the actual business of creating your product and getting it out into the marketplace.
Ebooks
I'll start by looking at the advantages of ebooks. Ebooks are relatively simple to create and generally don't involve any costs. There are two main formats for ebooks: pdf and EPUB. You can find free services online that will help you to convert your Word documents into these formats or you might opt to either buy the appropriate software or pay someone else to convert them for you. Another advantage is that there are lots of places where you can promote your ebooks online such as specialist eBook sites and Amazon.
From the point of view of the customer ebooks can be scanned and skimmed quickly to find the golden nuggets and you can highlight, annotate and print them out easily. They can be accessed on a range of devices.
So what are the disadvantages? Well you've got to write it and writing takes longer than talking. You also need to be more fussy about things like spelling and grammar. Another disadvantage is that they generally don't command very high prices.
Audio Mp3s
So what do audios have going for them? One of the biggest advantages is that they are super quick to create. Basically a 1 hour audio takes not much more than 1 hour to record, allowing time for setting up and saving. They also don't need any costly equipment and you may find you already have what you need. You need a microphone and recording software. Many computers have in-built microphones although it is worth investing a small amount to get an external USB plug-in one to improve the quality. As for the recording software if you have Windows then you will almost certainly have Windows Movie Maker as standard which can be used to record audio tracks (Macs have something similar) or look for a free program called Audacity. Another advantage is that they require less storage and computing power to load and listen to online.
For the customers they have the advantage that they can listen on the go in the car etc and make good use of otherwise redundant time. Finally they command much higher prices for the same information than ebooks do.
I can't really think of too many disadvantages. I guess some customers may not like them because if they want to go back to just one section to review it then it's not as easy as with an ebook. You can solve this, in part, by breaking your audio product down into shorter time chunks.
Conclusion
Both ebooks and audios have their roles. I suggest ebooks are good to use for giveaways or to support audios as part of a package. For a main product that you are actually going to sell then I recommend you go with making an audio product.
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